Branding isnt just what you say about yourself.

Branding isnt just what you say about yourself.

It's what you believe about yourself.

It's what you believe about yourself.

Why Work-Life Coaching?

Some experts describe branding as what people
say when you leave the room.

The story you tell yourself is a hell of a lot more important.

We’re not really programmed to wake up and explore our values, behaviors, and goals on a regular basis. Let alone with a designated partner by your side. This might even feel like an indulgence.

Space, time, reflection, support. Imagine!

But I think it’s a damn shame. Therapy helps us understand how we got to where we are. But who is encouraging us to define what comes next? To name it. To own it.

What story are we telling ourselves? And what story are we telling the world?

We owe it to ourselves to prioritize growth. Because when we truly know and love who we are, we become magnetic. And when that happens, others don’t just connect with us, they connect with what we create.

The Method

01

Radical curiosity

This is the magic. Creating structured space to explore your inner world, first.

01

Radical curiosity

This is the magic. Creating structured space to explore your inner world, first.

02

Deep clarity

Exploration means more with an output in mind. We put pen to paper, next.

02

Deep clarity

Exploration means more with an output in mind. We put pen to paper, next.

03

Unshakeable confidence

Then you’re ready to run. You know who you are, how to say it, and build everything from here with conviction.

03

Unshakeable confidence

Then you’re ready to run. You know who you are, how to say it, and build everything from here with conviction.

About Shivani

Working with women on career building began to feel less like a side project and more like a calling.

Shivani Verma is the Founder of Shiv Studios. She grew up in Ohio with plans for a safe, acceptable career in finance. Then, she took a Consumer Behavior course at NYU Stern and never looked back.

She spent the next decade inside top consulting firms Prophet and Proto, partnering with firms like Bain Capital and launching branded offers for clients including JetBlue, Cigna, Hyatt, and Visa.

Along the way, she developed a deep understanding of the psychology behind brand building. But something more personal was starting to take shape. While leading teams and mentoring in programs like Built by Girls, it clicked.

Shivani Verma grew up in Ohio with plans for a safe, acceptable career in finance. Then, she took a Consumer Behavior course at NYU Stern and never looked back.

She spent the next decade as a strategist inside consulting firms Prophet and Proto, partnering with firms like Bain Capital and launching branded offers for companies like JetBlue, Cigna, Hyatt, and Visa.

Along the way, she developed a deep understanding of the psychology behind brand building. But something more personal was starting to take shape. While leading teams and mentoring in programs like Built by Girls, it clicked.

Background & Credentials

Bachelor of Finance and Marketing, NYU Stern.

Certified Professional Coach (CPC), iPEC.

Associate Certified Coach (ACC), ICF.

Energy Leadership Index Master Practitioner (ELI-MP), iPEC.

Certified Change Practitioner, Prosci.

Work Beyond Work
Beyond Work

Undergraduate Advisor, NYU Stern.

Mentor for Female Founders, WE NYC.

Brand Strategy Lead, Women in Innovation.

  • This process is great. It's a lot more powerful for people to have to find their own way than to be told what to do.

    Coaching Client
  • I really liked this framework, and how Shivani puts things together. These ideas are not individual islands.

    Coaching Client
  • Shivani is on to something very special. If other people do this, I have no idea, but this experience is unique.

    Coaching Client
  • This process is great. It's a lot more powerful for people to have to find their own way than to be told what to do.

    Coaching Client
  • I really liked this framework, and how Shivani puts things together. These ideas are not individual islands.

    Coaching Client
  • Shivani is on to something very special. If other people do this, I have no idea, but this experience is unique.

    Coaching Client
  • This process is great. It's a lot more powerful for people to have to find their own way than to be told what to do.

    Coaching Client
  • I really liked this framework, and how Shivani puts things together. These ideas are not individual islands.

    Coaching Client
  • Shivani is on to something very special. If other people do this, I have no idea, but this experience is unique.

    Coaching Client

FAQs

What is coaching?

Coaching is structured time to get what’s in our head out loud. Most of us are so busy executing that we never stop to ask if we're moving in the right direction — or if it's a direction we chose. Through open conversation, we move you toward your goals.

How is this different than therapy?

How are you different from other coaches?

At the end of working together, what will I have?

What if I want you to do the branding for me?

If you’re ready to name what’s already yours, let's begin.

I also write a weekly newsletter about my own work-life.

Designed with love ♥︎ Cait Rathvon and Tanya Vulfson

© 2026

I also write a weekly newsletter about my own work-life.

Designed with love ♥︎ Cait Rathvon and Tanya Vulfson

© 2026

I also write a weekly newsletter about my own work-life.

Designed with love ♥︎ Cait Rathvon and Tanya Vulfson

© 2026